This is the 3rd post in the NON-MBA blog series. You can see the full collection at The NON-MBA.
Once upon a time, there was a donkey named Fred.
Fred was having a rough summer. It was scorching hot, his owner hadn’t brought him food in several days and he could feel himself getting weaker.
Lying in the shade one day he knew that if he didn’t get up and try to find food and water, he wasn’t going to make it. He pulled himself up and walked out under the beating sun. As he got to the middle of the field, he looked one way and saw a huge water trough filled with fresh water. He looked the other way and saw a fresh pile of apples.
He thought to himself, “I’m so thirsty, I should get a drink first and then get the apples.” Then he thought, “No, the apples might go bad in the sun so I’ll get a couple of apples first and then I’ll wash it down with some water.” But then he thought, “Thirst is more dangerous than starvation, I’ll get water first.”
He went back and forth, not able to decide until eventually – he died from a combination of starvation and thirst.
Action is the real measure of intelligence.” – Napolean Hill
From the outside it’s easy for us to see,”If only Fred would have made a timely decision on one or the other, he would have been fine. Picking the apples or the water would have given him the strength to get to the other.”
A lot of people who want to build a business are in a similar position to Fred but, just like Fred, they can’t seem to see it for themselves.
When I first started outlining the things that would have been most helpful for me before I got my MBA, I realized that a lot of them had nothing to do with business knowledge. A lot of what was holding me back was my mindset.
A lot of the progress I’ve made in business resulted from changes in the way that I think about things, not the things that I know.
Therefore, among the various purely business-related posts in the NON-MBA series, I’m also going to include some posts about destructive thought patterns I experienced and how I eventually overcame them.